Cruz Maldonado

Adonis New is a considerate update of the Adonis serif. This dense serif with smooth lines has new, bolder styles, and it supports Greek now. In addition, Natalia Vasilyeva reworked the main styles and made them fresher and more accurate. Adonis New works well in bookset, particularly in fiction and humanities. New version was released by ParaType in 2021.

“News Gothic” has been a reliable workhorse of a font since it was created by Morris Fuller Benton and first offered for sale in 1908 by American Type Founders.  

A clean, legible design used for text copy, it can also double as a light headline face.

This reinterpretation (named Columnist JNL) is available in both regular and oblique versions.

Momoiro is a feminine typeface family, designed for editorial use.

"The first case in which appeared a fashion content in a magazine was in 1672 in the magazine Le Mercure Galant, which was a magazine of entertainment and varied content, including fashion. But the first illustrated and specialized magazine was Le Journal Des Dammes Et Des Modes, created in 1797. "(Fashion Trends, 2011).

On the basis of this historical period, the creation of typography has characteristics of a Baroque type. "In this category we mainly include the types created in the Netherlands during the seventeenth century and whose protagonists are the punch makers Reinhard Voskens and Christoffel Van Dijck. Baroque typography stands out for its accentuated play of irregular axes and contrasts that permeate the text of great vividness. "

Therefore it has contrast in the thick and thin strokes, Roman serifs, humanistic axis. With this typography, we are not looking for a re-reading of the baroque, but rather a current typeface with humanistic characteristics of the handwriting, with a brush as a differential.

Momoiro comes in two weights plus italics to cover as much design needs as possible. It compliments from OpenType features such as ligatures, swashes, true fractions, old style numerals and stylistic sets. 

Juicy Milky is a cute display font that is suitable for branding, packaging, logos, posters, product names, and others. This versatility will appeal to a wide range of crafty ideas, from letterheads and titles, to stationery.

Carot Display is made for book covers and posters, but will also shine in advertising and visual identity. The whole Carot system is built up from what has long been around; in any case, it was the intention: to evoke the already experienced visual reminiscences of today's spectacled people. We all have a tendency toward sentiment, which, with each new diopter, deepens to melancholy. Only good font can calm us down. I believe in the raw effect of “Carot” typefaces. The superfamily of 64 members offers a modern alternative for all types of design work.